Instagram Advertising Pricing and Marketing Plans
If you're seeking Instagram promotion but are unsure about the cost of Instagram sponsored ads, especially for your profile or business in India, UV Soft Solutions has you covered. As a well-known Instagram Marketing Agency in India, we offer customized Instagram marketing pricing that can unlock new branding opportunities and boost your business's revenue. On average, UV Soft's monthly cost for advertising on Instagram falls in the range of Rs. 8,000 to Rs. 18,000. Keep reading to discover the details of Instagram Ads Cost in India.
Instagram Ads Cost In India
Instagram ads offer a friendly and genuine way to promote your brand without being too pushy, which is why many business owners prefer them. They are commonly used to increase brand visibility, bring more visitors to your website, and generate new leads.
How Much Does Instagram Ads Cost In India?
The average cost for each click on Instagram sponsored ads usually falls between 36.69 INR to 146.75 INR. Keep in mind that these prices can differ depending on the industry and how much competition there is. Now you have an idea of what it costs to advertise on Instagram.
Instagram Promotion Packages
Instagram advertising expenses vary and depend on a few factors. On average, it can cost from $0.01 to $3.50 per click, depending on your bidding strategy.
There are three main types of Instagram advertising costs:
Cost Per Click (CPC)
This is what you pay each time someone clicks on your ad. On average, it's between $0.50 and $1, including clicks on links within the ad.
Cost Per Engagement (CPE)
CPE measures the cost for each type of interaction on your ad, like likes, shares, or comments. It usually ranges from $0.01 to $0.05.
Cost Per Thousand Impressions (CPM)
This is the cost for your ad to be seen by 1,000 people. On average, it's around $6.70. Keep in mind that your audience's demographics can affect this cost.
In terms of age groups, a study found that the average CPC for different age ranges varied but was generally between $0.70 and $0.80.
These figures give you an idea, but actual costs can differ based on factors like who you're targeting, your industry, and how much competition there is.
Our Instagram Marketing Services Include
Brand Awareness
The Brand Awareness objective is ideal for businesses that want to increase the visibility of their brand. It focuses on getting your brand in front of as many people as possible. This objective is best suited for companies that are new to the market or have just launched a new product or service.
Facebook Traffic Ads
"Traffic" is a type of Facebook Ads objective that focuses on driving more traffic to your website or landing page. When you select "Traffic" as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to click through to your website or landing page.
Facebook Engagement Ads
"Engagement" is a type of Facebook Ads objective that focuses on getting people to engage with your ad or content, such as liking, commenting, or sharing. When you select "Engagement" as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to engage with your content.
Facebook Lead Generation
"Lead Generation" is a type of Facebook Ads objective that focuses on collecting leads from your target audience. When you select "Lead Generation" as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to provide their contact information in exchange for an offer, such as an e-book or webinar.
App Promotion
"App Installs" is a type of Facebook Ads objective that focuses on getting more people to install your mobile app. When you select "App Installs" as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to download and install your app.
Facebook Sales Objective
"Catalog Sales" is a type of Facebook Ads objective that focuses on promoting products from your e-commerce catalog and driving sales on your website or app. When you select "Catalog Sales" as your objective, Facebook's algorithm will optimize your ad delivery to show your ads to people who are more likely to make a purchase.
Comparison Of Advertising Costs Of Facebook And Instagram
In the world of social media advertising, Instagram and Facebook are two major players. It's essential to compare these platforms, not just in terms of costs but also in terms of how effectively they connect with audiences. Such a comparison is valuable for making informed decisions about where to allocate your advertising budget and determining which platform provides better exposure to your target audience.
| SOCIAL PLATFORM | CPM | CPC |
|---|---|---|
| $6.70 | $0.20 – $2.00 | |
| $7.19 | $0.97 |
Apart from considering the costs of advertising on Instagram and Facebook, it's crucial to look at the types of people who use each platform. Facebook can reach people of all ages, while Instagram is especially popular with those aged 25 to 29. Instagram also tends to keep people engaged more than other platforms. To get the best results from your ads, it's smart to choose the platform that suits your goals. While picking just one platform might save money, it could limit your ability to reach a wider group of customers and get better results.
Instagram Ads Cost in India
| Business Benchmarks | Average Cost |
|---|---|
| Instagram CPM (cost per 1000 impressions) | Rs 7 to Rs. 13 |
| Instagram CPC (cost per link click) | Rs 0.45 to Rs. 3 |
| Instagram CPV (cost per view) | Rs 0.3 to Rs. 2 |
| Instagram CPI (cost per install) | Rs 30 to Rs. 100 |
| Instagram CPL (cost per lead) | Rs 3.5 to Rs. 1500 |
| Instagram CPA (cost per acquisition) | Rs 42 to Rs. 2000 |
Global Instagram Ads Cost
| Business Benchmarks | Average Cost |
|---|---|
| Cost Per Click | $0.20 – $0.80 |
| Cost Per Impressions | $2.50 to $3.50 per thousand impressions |
| Cost Per Engagement | $0.01 to $0.05 |
Factors Influencing Instagram Advertising Costs
Several key factors play a significant role in determining the costs associated with Instagram advertising:
Expected Action Rates
The cost of your Instagram ad depends on how likely people are to respond to it. If your ad is really interesting and gets a lot of clicks or leads, it can cost less and bring in more customers. Instagram likes ads that people engage with because they tend to be cheaper and more effective. So, creating ads that people find engaging and compelling can be a smart strategy to save on advertising costs while still getting good results for your business.
Market Competition
How much you pay for Instagram ads can go up if many businesses want to show their ads to the same people you do. This competition can make the cost per click (CPC) higher because businesses bid more to reach the same audience. It's like a bidding war where everyone wants to get their ads seen, and that can drive up the prices you pay for your ads. So, when there's a lot of competition, your Instagram ads might cost more.
Ad Relevancy Score
Instagram checks if your ad is interesting to people. They want to show ads that people like. They look at how people react to your ad, like clicking, commenting, or liking it. If people like your ad, your ad gets a good score. But if people don't like it and hide it, your score goes down. This score affects how well your ad does on Instagram. So, having an ad that people like can make it perform better and cost less.
Bid Amount
Your bid amount is like saying how much you're willing to pay for people to click on your ad. If you say you'll pay $5 for each click, and you have $1,000 to spend, you might get around 200 clicks on your ad. But if you're willing to pay $10 for each click with a budget of $1,500, you might get about 150 clicks. So, if you offer more money per click, you might get fewer clicks, but it can cost you more.
Is It a Logical Choice to Invest in Instagram Advertising?
Instagram advertising is a smart choice for advertisers who want to reach a large and engaged audience with targeted and effective ads. It is also a relatively affordable option, making it accessible to businesses of all sizes.
Instagram has over 2 billion active users worldwide, and many of them are highly engaged with the platform. This means that advertisers can reach a large number of potential customers who are already interested in what they have to offer.
Enhanced Click-Through Rates (CTR)
Instagram consistently boasts impressive click-through rates (CTR), making it a preferred choice for advertisers. According to a Fortune survey, Instagram advertising showcases a CTR that is 2.5 times higher than other social media platforms.
Diverse Targeting Options
Instagram offers advertisers powerful targeting options that allow them to reach their ideal customers. Instead of showing ads to everyone, advertisers can target people based on their location, interests, and other factors. This helps advertisers get better results from their campaigns.
By using Instagram's targeting options, advertisers can ensure that their messages reach the people who are most likely to be interested in what they have to offer.
Exceptional Engagement Rates
Instagram is a great platform for advertisers because it has high engagement rates. This means that users are more likely to interact with ads on Instagram than they are on other platforms like Facebook. This makes Instagram a good choice for businesses that want to reach their target audience and achieve their marketing goals.
If you are a business owner, We encourage you to consider using Instagram to reach your target audience and achieve your marketing goals. Instagram is a great platform for businesses of all sizes, and it offers a variety of features that can help you achieve your business objectives.
Higher Average Order Values
People who buy products and services from Instagram ads tend to spend more money than people who buy from Facebook ads. This is because Instagram ads are more likely to reach people who are interested in what they have to offer.
One reason why Instagram ads are more effective is because they are more targeted. Instagram advertisers can target their ads to people who are interested in what they have to offer based on their demographics, interests, and even their purchase history. This means that Instagram ads are more likely to reach people who are likely to be interested in the products or services that are being advertised.
Improved Conversion Rates
Instagram ads are more likely to lead to sales than ads on other social media platforms. They have higher conversion rates, meaning more people who see an ad will take action, such as making a purchase. This makes them a good investment for businesses, but it's important to create well-crafted and optimized campaigns to get the most out of them.
Other Factors That Affect Instagram Ads Cost
Gender Targeting
It's interesting that when you aim your Instagram ads at women, it can be pricier compared to targeting men. The reason is that women on the platform are often more active and responsive, which means advertisers might need to spend a bit more to reach them.
Holidays and Special Events
When holidays and special events roll around, like Christmas or Valentine's Day, people tend to use Instagram more. That's great for businesses, but it also means more advertisers are competing for attention. So, advertising during these times can cost more due to the increased competition.
Industry and Market
The kind of business you have and the market you're in can also impact your Instagram ad costs. If you're in the business-to-business (B2B) world, advertising on Instagram might be a bit pricier because fewer companies use it compared to individual users. However, industries like beauty and fashion often require higher ad budgets because there's a lot of competition and people are really engaged in those areas.
Types of Instagram Advertisements
Instagram offers four primary types of ads for advertisers to select from. Let's explore these options:
Instagram Story Ads
These ads pop up in Instagram Stories, and lots of people enjoy watching them. In fact, about 33% of users actively check out stories made by businesses. What's neat is that these ads fill up the whole screen, so they grab the audience's attention. They're particularly good for encouraging people to interact with your products or services.
Instagram Photo Ads
These are the typical ads you see in your Instagram feed. They're static images with a button at the bottom for actions like "Learn More" or "Shop Now." The key here is to choose images that not only match Instagram's visual style but also align with your brand's image and style. You want your ads to look natural on people's feeds, so avoid using generic or stock-like photos that can stand out in a bad way.
Instagram Video Ads
These ads are similar to photo ads, but with the added impact of video content. Advertisers can upload video ads with a maximum duration of 60 seconds. Since videos are excellent at grabbing audience attention, these ads have the potential to be highly engaging. What's important to note is that these video ads start playing automatically as users scroll through their feeds, but they start without sound. This emphasizes the need to convey essential information visually within the first few seconds of the video.
Instagram Carousel Ads
Carousel ads are a versatile way to connect with your audience. They let you include multiple photos or videos within a single post, giving you various options to showcase your products or ideas. For instance, if you're promoting a series of products or telling a story, one picture or video might not be enough. With carousel ads, you can include multiple images or even videos to capture your audience's interest effectively. In today's fast-paced digital world, these ads are a smart choice for keeping your audience engaged and interested.
By using these different ad formats, you can customize your Instagram advertising strategy to achieve your specific marketing goals and make sure your audience stays engaged.
Methods to Manage Your Instagram Advertising Expenses
Achieving success in advertising, whether on Instagram or any other platform, hinges on maximizing engagement while minimizing costs. To help you control and reduce your Instagram advertising expenses, here are several proven strategies:
1: Utilize Automatic Bidding
If you're just getting started with Instagram advertising and aren't sure about how much to bid, automatic bidding is a smart choice. This approach simplifies the bidding process by letting Instagram's system automatically determine the best bid for your ad campaign. It's especially useful when you don't have much historical data to guide your decisions on how much to bid per click (CPC). Automatic bidding prevents the common pitfall of overbidding, which can happen when you're uncertain about the right bid amount. It allows you to establish an appropriate bid while you gather enough campaign data. This is not only a cost-effective strategy but also a way to optimize your Instagram advertising efforts.
2: Leverage Smart Targeting
Successful advertising on Instagram often revolves around maximizing engagement to generate interest in your products and services. To achieve the best results, make use of precise targeting options that provide advertisers with a range of parameters for more detailed audience targeting. Instead of showing your ads to a broad audience, you can narrow it down to specific demographics, interests, behaviors, and more. This level of specificity ensures that your ads are reaching the right people who are most likely to be interested in what you have to offer. It's a smart way to make your advertising budget work efficiently by reaching a highly relevant audience.
- Location: Target users based on their location, from broad geographical regions to specific postal or pin codes.
- Interests: Understand your audience's interests to tailor your Instagram ads effectively, whether they're into art, technology, or other categories.
- Demographics: Target users by age, gender, and other demographic factors.
- Behaviors: Reach users based on their online behavior patterns, such as website visits or social media interactions.
- Custom Audiences: Utilize distinctive audience segments specific to your business, incorporating details like email addresses. This audience comprises individuals who have previously shown interest in your products or services.
- Lookalike Audiences: Target individuals who share similar traits with those interested in your business, even if they're not yet familiar with your offerings.
Precise targeting enables you to connect with users actively seeking various products and services you provide. Crafting relevant ads for these audiences ultimately attracts more leads, conversions, and sales.
3: Set Clear Objectives
Every Instagram advertising campaign should have clear goals in mind. These objectives are like guiding stars, and they play a big role in managing your costs. Here's what they can be:
Awareness
If you want more people to know about your business, brand, product, app, or service, focus on this objective. It works well with campaigns where you pay for every 1,000 impressions (CPM).
Consideration
When you want your audience to think about what you're offering, create ads that educate them. This can include getting more views on your website, clicks, or leads.
Conversion
If your ultimate goal is to make sales, craft ads that convince users to buy your products or services right away.
These objectives help you plan your ad content and visuals.
4: Optimize Landing Pages
Where you send people after they click your ad is important. If you send them to your website's homepage, they might not find what they're looking for, and it can hurt your ad performance. Instead, make sure the landing page matches your ad's content. For example, if your ad is about a new fashion collection, send people to a page that shows it off. This connection between ad and landing page helps you make more sales and balance your Instagram ad costs.
5: Conduct Ad Testing
Testing your Instagram ads is like trying out different versions to see which one works best. Your first ad might not be the most effective, and testing can help you make it better. It's a smart way to save money on your Instagram ads.
By using these strategies, you can make your Instagram advertising campaigns work better and keep your costs in check.
Instagram Advertising Packages
₹10000 / $140
Monthly Exclusive of all Taxes-
Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation
- Post Creation For Instagram Profile (1 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencers
- Link With Facebook Page
- Video Uploading On IGTV(1- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
-
Instagram Ads
- Instagram Ads Campaign – 1
- Ad Set – 1
- Ads – 1
- Audience Research
- Instagram Ads Campaign Set up
- Instagram Ads Creative Creation & Design
- Website Conversion Ads
- In stream Video View Ads
- Follower Ads
- App Insatll Ads
- App Reengament
- Audience Creation
- Monthly Report
₹15000 / $210
Monthly Exclusive of all Taxes-
Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation – 2 per week
- Post Creation For Instagram Profile (2 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencers
- Link With Facebook Page
- Video Uploading On IGTV(1- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
- Twitter Ads Marketing
- Twitter Ads Set Up – 2
- Ad Set – 3
- Ads – 6
- Tweet Engagement Ads
- Video Or GIF View Ads
- Awareness Ads
- Website Conversion Ads
- In stream Video View Ads
- Follower Ads
- App Insatll Ads
- App Reengament
- Audience Creation
- Monthly Report
₹20000 / $275
Monthly Exclusive of all Taxes-
Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation – 4 per week
- Post Creation For Instagram Profile (3 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencers
- Link With Facebook Page
- Video Uploading On IGTV(1- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
- Twitter Ads Marketing
- Twitter Ads Set Up – 5
- Ad Set – 6
- Ads – 10
- Tweet Engagement Ads
- Video Or GIF View Ads
- Awareness Ads
- Website Conversion Ads
- In stream Video View Ads
- Follower Ads
- App Insatll Ads
- App Reengament
- Audience Creation
- Monthly Report
Boost Your Business with Effective Instagram Marketing Services
Our focus is on delivering results that enhance how you connect with customers, increase website visits, encourage engagement, and drive more sales. We use innovative strategies to breathe new life into your Instagram marketing campaigns, taking your business to the next level. We're experts at helping you use Instagram for business growth by:
- Promoting Your Hashtag
- Creating Unique Hashtags
- Writing Engaging Captions
- Using Influencer Marketing
- Developing Your Instagram Style
- Focusing Locally
FAQs on Instagram Advertising Cost
Write Us Any Message
Email Address
info@uvsoftsolutions.com
uvsoftsolutions01@gmail.com
Location India
E-257, Phase 8B, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160062
Phone No:(+91) 99887 97174
Location Australia
73 Churchill Road, Prospect, Adelaide, SA 5082, Australia
Phone No:(+61) 4 6983 0301